Brief Background:
I founded ThreadJar to personalise online clothes shopping using AI and behavioural psychology. After 7 years of rapid growth, three pivots, and one existential crisis in a WeWork toilet, we were acquired by ASOS in a strategic buyout. Now I spend my time helping other founders avoid my mistakes (and maybe make a few new ones of their own).
Who I Advise:
Early-stage and scaling founders in eCommerce, consumer tech, and SaaS. Especially those trying to make sense of chaos between seed and Series A.
My Areas of Advice:
Fundraising Strategy
Hiring & Team Building
Pivoting & Positioning
Strategic Partnerships
Mental Resilience
My Advisory Style:
Candid, no-fluff, and honest to a fault. I’ll hype your wins and challenge your blind spots. Think tough love, with biscuits.